Turn what you know into a finished, sellable online course, coaching programme or membership, designed properly by a real curriculum developer and built at AI speed. From choosing the right format and price, all the way to enrolled, happy students.
Most "course creation experts" have never been trained to teach. I'm a postgraduate-qualified teacher trainer, educator and curriculum developer, and that's the number one reason people have picked me over everyone else for years. Good courses follow real learning design principles. I'll show you exactly what they are, and give you the prompts to apply them fast. And I'll give you tips and prompts for marketing it too, because I've been in the business of selling courses, memberships and education for 20 years. You're not JUST learning how to build your product and get it launched. You're learning how to turn it into a business.
BA (Hons) in Education, a Postgraduate Degree in Education, a Diploma to Teach and a Certificate in Training and Assessment.
I was the Executive Director and Head of Campus of an Australian university, leading the whole campus.
I've designed and developed curriculum for universities, registered training organisations, large corporates and government.
I'm a small business owner too. Over 280,000 students in 181 countries have learned from my own courses.
Most experts don't get stuck on the knowledge. They get stuck on the big decisions first. Course, coaching programme or membership? What do I charge? How do I package it? Then come the blank page, the tech, the slides, the filming and the admin. So the course stays "next quarter's project". Forever.
The same proven framework I've taught for years, rebuilt for AI. Every stage comes with an interactive workbook that walks you through every single step, plus skill and agent prompts that do the heavy lifting for you.
The most important first step, and the one most course creators skip.
Before you create anything, we decide what you're actually building, how it's packaged and what it's worth. This is where real curriculum design starts.
Your content, resources and videos, designed the way a qualified educator would.
Your course portal, sales pages and workflows, with your AI doing the heavy lifting.
Get it out the door and keep it running smoothly without drowning in admin.
Every single prompt in Concept to Course with AI is actually a skill or agent prompt. Load them into your AI once and they keep working for you. Not just for this course, but for every future course, coaching programme and membership you create. That alone is worth thousands of dollars.
Each one becomes a loaded skill your system keeps forever. Use it whenever you need it, call it up by name, or run it on a schedule.
They become agents and agent skills that can run on autopilot.
Load them in and follow the steps. Your AI does the work, you review it.
The builder skills (sales page creator, website builder, funnel builder and workflow builder) go even further. Inside Claude, ChatGPT or GrokBot, your AI follows my prompt to go and do the builds for you, plus any future edits, and any future courses or programmes you create. You end up with your entire course AI team of agents running, not just your course.
You don't have to use AI. Every step works without it. The skills just make developing your programme and your resources, on brand, so much faster.
Builds your course, coaching programme and membership sales pages in seconds, all in your branding.
Has your AI build the website pages and funnels for your programme, and edit them later.
Creates the brand style guide for all of your student workbooks and resources.
Turns your content into branded workbooks and interactive student resources.
Creates your full curriculum outline with modules, lessons and learning outcomes.
Creates all of your slide decks for you.
Gets your AI to go inside your course platform and build out your course portal elements for you.
Builds your workflows and automated fulfilment workflows.
Handles billing enquiries, access enquiries and basic admin once your students are enrolled.
A prompt you can turn into an agent to write your launch emails and launch social media.
The 2-hour live workshop, the replay, and the interactive workbook that takes you through every step.
This workshop is part of the Legends Lab Mastermind, so every member gets it included. One month in the Lab costs less than buying this workshop on its own.
I'm a postgraduate-qualified teacher trainer, educator and curriculum developer, and a business and AI educator, with over 20 years in business.
I was the Executive Director and Head of Campus of an Australian university. I've designed curriculum for universities, registered training organisations, large organisations and government, as well as for everyday small business owners like me. I'm also the founder and CEO of Tekmatix, so I know the tech side as well as the teaching side.
In this workshop I'll show you how I now do all of it with AI, faster than ever, without cutting corners on quality.
Sarah and her gold standard course has achieved more for me in the past month than in the past 3 years!
Sophie Garner, BBC 'The Voice' Kids / Past Concept to Course studentSame workshop, same skills and agents, same workbook, same replay. One option comes with a whole lot more.
Once you've got your ticket, you can hand the tech build to the Tekmatix team. They set it all up inside your own Tekmatix account, ready for you to upload your content and launch. Add one now, or come back and add it later. Totally up to you.
Pay in full or 3 monthly payments at checkout.
Pay in full or 3 monthly payments at checkout.
Work starts once your first payment clears and your onboarding form is in. You own everything that's built.
It's one single 2-hour workshop on Wednesday 25 November 2026, 10:00am to 12:00pm AEST (Brisbane time). It's live online, so you can join from anywhere in the world. Check your local time before the day.
No stress. It's recorded. If you buy the workshop on its own, you get the replay for 12 months. If you're a Legends Lab member, you get the replay and any future updates for as long as you stay a member.
Workshop-only buyers get 12 months of replay access from the date of the workshop. Legends Lab members get ongoing access to the replay, plus any updates I make to it, for as long as they're members.
Nope. It's included in your membership. Keep an eye on your member emails and your Legends Lab calendar for the joining details.
If you joined Concept to Course after 19 October 2025, yes. You get Concept to Course with AI free of charge as an alumni member, because you bought recently and the course has completely changed since then. It's gone from a 30-day program to one single 2-hour workshop, rebuilt around AI. Look out for your alumni access email. If you bought Concept to Course on or before 19 October 2025, you can get the new AI version by buying the workshop or by joining the Legends Lab, where it's included.
Because I'd much rather have you inside the Lab, where you get a new Mastermind workshop every month and keep building with me, than buy a one-off session. So I've made the Lab the obvious choice.
You can do all of this with any software. The demo software I use in the workshop is Tekmatix, because it's an all-in-one platform that does your course portal, sales pages, checkout, emails and student automations in one place. The AI prompts, skills and curriculum process work no matter which platform you host your course or membership on. The done-for-you add-on services are different: they're built on Tekmatix (or HighLevel for an extra $150 AUD fee).
Yes, as an optional add-on service. The Tekmatix team can build your Course & Learning Portal ($1,997 AUD, or 3 monthly payments of $665.67) or your Membership ($2,497 AUD, or 3 monthly payments of $832.33). They build the tech, workflows and branded portal. You still create and upload your own content, and the workshop shows you how to do that fast.
No. The builds are add-on services, on top of the training, and are bought separately. The Concept to Course with AI workshop is also bought separately: buy it on its own for $297, or get it free by joining the Legends Lab.
No. Your membership includes the Concept to Course with AI training, but the done-for-you builds are paid services delivered by the Tekmatix team, so they're purchased separately.
Whatever suits you. Add it at the same time as your ticket, or do the workshop first and come back to add the build once you know exactly what you want. Most people find it easier to do the workshop first, so they know how their course is structured before it's built.
The done-for-you builds are done on Tekmatix. We can also build on HighLevel (GHL) for an extra $150 AUD service fee, which covers the extra steps to access your external account and transfer templates and snapshots. We can't build on any other platform. The workshop itself works with any software.
Click the add-on button for the build you want and check out. You can pay in full or in 3 monthly payments. Work starts once your first payment clears and your onboarding form is in.
No. Every step works without it, and the interactive workbook walks you through each one. The prompts are there to make developing your programme and resources, on brand, much quicker and easier.
Whichever you prefer. Claude, ChatGPT and GrokBot all work brilliantly, and so do most others. Every prompt is a skill or agent prompt. In Claude it becomes a loaded skill your system keeps forever, ready to use on demand or on a schedule. In GrokBot it becomes an agent that can run on autopilot. In ChatGPT or other AIs, you load it in and follow the steps.
A normal prompt does one job, once. A skill or agent prompt teaches your AI how to do that job properly, every time. Load it once and your AI can keep using it for this course and every future course, coaching programme or membership you create. The builder skills (sales page creator, website builder, funnel builder and workflow builder) let your AI go and do the builds for you, wherever it's connected to your platform, plus any future edits.
Yes. In fact, deciding which one you should create is the very first step. We cover how to choose between a self-study course, a coaching programme, a membership or a mix, how to package it and how to price it. Then the process works for whichever you choose.
The 2-hour live workshop, the replay (12 months access), the interactive workbook and your full course AI team of skill and agent prompts: the sales page creator, website and funnel builder, brand style guide, workbooks and interactive resources, curriculum outline, slide decks, course portal builder, workflow builder, the course billing and access manager agent, the course marketing agent, and more. The done-for-you build services are separate add-ons.
It's taught by an actual postgraduate-qualified teacher trainer, educator and curriculum developer, and former Executive Director and Head of Campus of an Australian university. I've designed curriculum for universities, registered training organisations and large organisations, as well as everyday small businesses. You get a real learning design process, not just marketing tactics, plus the AI prompts to do it fast.
Join the Legends Lab and get Concept to Course with AI free, or grab the workshop on its own.