Create your online course, coaching programme, or membership
Postgraduate-qualified educator Teacher trainer and curriculum developer Former Executive Director and Head of Campus of an Australian university
Legends Lab Mastermind / Live online workshop

Concept to Course with AI

Turn what you know into a finished, sellable online course, coaching programme or membership, designed properly by a real curriculum developer and built at AI speed. From choosing the right format and price, all the way to enrolled, happy students.

Wed 25 Nov 2026 10:00am AEST Brisbane 2 hours / Live online + replay
Why learn this from me

Learn course creation from an actual educator, who is ALSO a marketer.

Most "course creation experts" have never been trained to teach. I'm a postgraduate-qualified teacher trainer, educator and curriculum developer, and that's the number one reason people have picked me over everyone else for years. Good courses follow real learning design principles. I'll show you exactly what they are, and give you the prompts to apply them fast. And I'll give you tips and prompts for marketing it too, because I've been in the business of selling courses, memberships and education for 20 years. You're not JUST learning how to build your product and get it launched. You're learning how to turn it into a business.

Postgraduate qualified in education

BA (Hons) in Education, a Postgraduate Degree in Education, a Diploma to Teach and a Certificate in Training and Assessment.

Former university Executive Director and Head of Campus

I was the Executive Director and Head of Campus of an Australian university, leading the whole campus.

Curriculum design for big organisations

I've designed and developed curriculum for universities, registered training organisations, large corporates and government.

And for everyday small business owners

I'm a small business owner too. Over 280,000 students in 181 countries have learned from my own courses.

You know your stuff. Packaging it is the hard bit.

Most experts don't get stuck on the knowledge. They get stuck on the big decisions first. Course, coaching programme or membership? What do I charge? How do I package it? Then come the blank page, the tech, the slides, the filming and the admin. So the course stays "next quarter's project". Forever.

The old way

Months of guesswork

  • Building a course before deciding if it should be a course at all
  • Picking a price out of thin air and hoping it sells
  • Staring at a blank document trying to work out modules
  • Building slides and workbooks one painful page at a time
  • Six tools, five logins, and none of them talk to each other
  • Drowning in enrolment emails, access issues and "where do I log in?"
The Concept to Course with AI way

A real educator's system, done at AI speed

  • The right format, packaging and price, decided first, the way a curriculum developer does it
  • Your curriculum outline built with clear learning outcomes
  • On-brand workbooks, resources and slide decks in minutes
  • Sales pages for your course, coaching programme or membership in seconds
  • Your AI building your course portal and fulfilment workflows for you
  • Student admin that's automated, so you teach instead of chase
The Concept to Course framework

Four stages from idea to enrolled students

The same proven framework I've taught for years, rebuilt for AI. Every stage comes with an interactive workbook that walks you through every single step, plus skill and agent prompts that do the heavy lifting for you.

Stage 01

Plan & Profit

The most important first step, and the one most course creators skip.

Before you create anything, we decide what you're actually building, how it's packaged and what it's worth. This is where real curriculum design starts.

What you'll learn

  • How to decide on your delivery format: self-study course, coaching programme, membership, or a mix
  • How to package it so it fits your whole business, customer journey and the rest of what you sell
  • How to price it with confidence
  • How to pick the right topic and check your idea has real market demand
  • How to create your unique IP framework so you stand out as the authority in your field
Format and packaging skillPricing skillWorkbook: Stage 1
Stage 02

Design & Create

Your content, resources and videos, designed the way a qualified educator would.

What you'll learn

  • How to build your curriculum outline, modules and lessons with learning outcomes that sell
  • How to create your brand style guide so every student resource is on brand
  • How to create workbooks and interactive resources fast
  • How to create all of your slide decks with AI
  • Learning hacks that help your students get better results, which means better reviews and more referrals
  • How to film and edit your videos simply, with AI doing the editing, captions and clean-up
Curriculum outline skillBrand style guide skillWorkbook builder skillSlide deck skill
Stage 03

Tech & Automate

Your course portal, sales pages and workflows, with your AI doing the heavy lifting.

What you'll learn

  • What tech you actually need (and what you don't) to host, sell and deliver your programme
  • How to get your AI to go inside your course platform and build out your course portal elements for you
  • How to get your AI to build your sales pages, website pages and funnels for your course, coaching programme or membership, in seconds and in your branding
  • How to create your checkout, welcome emails and automated fulfilment workflows
Sales page creator skillWebsite and funnel builder skillsCourse portal builder skillWorkflow builder skill
Stage 04

Launch & Manage

Get it out the door and keep it running smoothly without drowning in admin.

What you'll learn

  • How to automate your student administration: enrolments, access, reminders, support, progress and completions
  • How to set up my AI course billing and access manager agent, to handle billing enquiries, access enquiries and basic admin once your students are enrolled
  • How to launch your programme and start taking enrolments
  • How to use my course marketing prompt, which can be turned into an agent, to write your launch emails and launch social media
  • How to gather feedback and use AI to keep your course updated instead of letting it go stale
Billing and access manager agentCourse marketing agentWorkbook: Stage 4
All included with course access

Not just prompts. Your own course AI team.

Every single prompt in Concept to Course with AI is actually a skill or agent prompt. Load them into your AI once and they keep working for you. Not just for this course, but for every future course, coaching programme and membership you create. That alone is worth thousands of dollars.

In Claude

Each one becomes a loaded skill your system keeps forever. Use it whenever you need it, call it up by name, or run it on a schedule.

In GrokBot

They become agents and agent skills that can run on autopilot.

In ChatGPT or other AIs

Load them in and follow the steps. Your AI does the work, you review it.

The builder skills (sales page creator, website builder, funnel builder and workflow builder) go even further. Inside Claude, ChatGPT or GrokBot, your AI follows my prompt to go and do the builds for you, plus any future edits, and any future courses or programmes you create. You end up with your entire course AI team of agents running, not just your course.

1Check the step in your interactive workbook
2Grab the skill or agent prompt for that step
3Load it into Claude, ChatGPT, GrokBot or your AI of choice
4Let it do the work, then review, tweak and move on

You don't have to use AI. Every step works without it. The skills just make developing your programme and your resources, on brand, so much faster.

Builder skill

Sales page creator

Builds your course, coaching programme and membership sales pages in seconds, all in your branding.

Builder skills

Website and funnel builder

Has your AI build the website pages and funnels for your programme, and edit them later.

Skill

Brand style guide

Creates the brand style guide for all of your student workbooks and resources.

Skill

Workbooks and interactive resources

Turns your content into branded workbooks and interactive student resources.

Skill

Curriculum outline

Creates your full curriculum outline with modules, lessons and learning outcomes.

Skill

Slide decks

Creates all of your slide decks for you.

Builder skill

Course portal builder

Gets your AI to go inside your course platform and build out your course portal elements for you.

Builder skill

Workflow builder

Builds your workflows and automated fulfilment workflows.

Agent

Course billing and access manager

Handles billing enquiries, access enquiries and basic admin once your students are enrolled.

Agent

Course marketing

A prompt you can turn into an agent to write your launch emails and launch social media.

And much more

Plus the full workshop

The 2-hour live workshop, the replay, and the interactive workbook that takes you through every step.

The smart move

Do the maths. Join the Lab instead.

This workshop is part of the Legends Lab Mastermind, so every member gets it included. One month in the Lab costs less than buying this workshop on its own.

$297Concept to Course with AI on its own
$149Legends Lab per month, this workshop included
$148Left in your pocket in month one
  • Concept to Course with AI, live and on replay, plus every future update, for as long as you're a member
  • Your full course AI team of skills and agents, plus the interactive workbook
  • A new Mastermind workshop every month
  • The Claude CoWork Masterclass and GrokBot Masterclass
  • My library of AI prompts and skills
  • The 12-stage business growth framework and a community of business owners building with AI

Is this for you?

Yes, if you are...

  • A coach, consultant, expert, speaker, trainer or educator with knowledge people pay for
  • Unsure whether your idea should be a course, a coaching programme or a membership
  • Sitting on an idea that hasn't left your head yet
  • Already running a course and want to rebuild or update it faster
  • Using Claude, ChatGPT or GrokBot and want to use it properly for course creation
  • Keen to move from one-to-one hours to one-to-many income

Probably not, if you...

  • Want someone to write and film your course content for you (even the done-for-you add-on doesn't do that part)
  • Aren't willing to follow the steps and do the work
  • Are looking for a get-rich-quick course scheme
Sarah Cordiner helping a student at a laptop
280,000+students in 181 countries
Your teacher

Hi, I'm Sarah. Courses are my thing.

I'm a postgraduate-qualified teacher trainer, educator and curriculum developer, and a business and AI educator, with over 20 years in business.

I was the Executive Director and Head of Campus of an Australian university. I've designed curriculum for universities, registered training organisations, large organisations and government, as well as for everyday small business owners like me. I'm also the founder and CEO of Tekmatix, so I know the tech side as well as the teaching side.

In this workshop I'll show you how I now do all of it with AI, faster than ever, without cutting corners on quality.

20+Years in business
280kStudents taught
20+Industry awards
Postgraduate qualified in education Former Executive Director and Head of Campus Founder and CEO of Tekmatix 5x international #1 best-selling author

Sarah and her gold standard course has achieved more for me in the past month than in the past 3 years!

Sophie Garner, BBC 'The Voice' Kids / Past Concept to Course student
Step 1 / Get your ticket

Pick your way in

Same workshop, same skills and agents, same workbook, same replay. One option comes with a whole lot more.

Workshop only

Concept to Course with AI

$297 AUD
One-off payment
  • 2-hour live workshop, Wed 25 Nov 2026
  • Workshop replay included, for 12 months
  • The interactive workbook for every step
  • Your full course AI team: skill and agent prompts for sales pages, websites and funnels, brand style guide, workbooks, curriculum outline, slide decks, course portal, workflows, billing and access management, course marketing, and more
Buy the workshop only
Best value Legends Lab membership

Get this workshop free, plus everything else

$149 AUD / month
Workshop included at no extra cost
  • Concept to Course with AI, included free
  • Live workshop, interactive workbook and your full course AI team of skills and agents
  • The replay and all future updates for as long as you're a member
  • A new Mastermind workshop every month
  • Claude CoWork and GrokBot Masterclasses
  • My AI prompts and skills library, training library and community
Join the Legends Lab and get it free
Step 2 (optional) / Add-on services, sold separately

Want the tech built for you too? Add a done‑for‑you build.

Once you've got your ticket, you can hand the tech build to the Tekmatix team. They set it all up inside your own Tekmatix account, ready for you to upload your content and launch. Add one now, or come back and add it later. Totally up to you.

Please read: these are add-on services, on top of the training. They do not include the Concept to Course with AI workshop. You'll buy the training and the service separately: get the training on its own for $297, or free by joining the Legends Lab, and then add the build.
Add-on service / For a course

Done-For-You Course & Learning Portal Set Up

$1,997 AUD
Or 3 monthly payments of $665.67

What you get

  • Fully branded learning portal with your logo, colours and banners
  • Course shell with up to 5 modules and 5 lesson placeholders each
  • Pricing and checkout set up (free, one-off or subscription) and connected to your payment gateway
  • Your portal as a free mobile app (PWA)
  • Student onboarding workflow: access, student tag and login details
  • 3-step abandoned cart email sequence
  • Stuck student nudge after 14 days without logging in
  • Course completion workflow with congratulations or upsell email
  • 5 editable email templates
  • Student support and feedback form in your portal
  • Commercial-use stock images for thumbnails and banners
  • A personalised screen-share handover video
  • One round of revisions within 10 days of your draft

Not included

  • The Concept to Course with AI training programme. It's sold separately: buy it on its own for $297, or get it free by joining the Legends Lab.
  • Creating, filming or uploading your course content (videos, PDFs, worksheets)
  • Final copywriting (templates are supplied for you to review and finalise)
  • A sales page or sales funnel (available as a separate Tekmatix service)
  • Extra revisions, charged at the hourly rate
  • Builds on any platform other than Tekmatix (HighLevel / GHL accounts can be done for an extra $150 AUD service fee)

Pay in full or 3 monthly payments at checkout.

Add-on service / For a membership

Done-For-You Membership Set Up

$2,497 AUD
Or 3 monthly payments of $832.33

What you get

  • Complete membership tech set up inside your Tekmatix account
  • Membership confirmation and monthly reminder workflow with login details
  • Membership abandoned cart workflow
  • Cancellation workflow and cancellation form
  • Custom branded student dashboard
  • Free student mobile app (PWA), no app store needed
  • Membership content placeholders, ready for your content
  • Sign-ups, emails, cancellations and access all tested before handover

Not included

  • The Concept to Course with AI training programme. It's sold separately: buy it on its own for $297, or get it free by joining the Legends Lab.
  • The 3-step sales funnel to promote and sell your membership (can be added separately)
  • Creating and uploading your content, training and resources (you get guidance and training to do it)
  • Builds on any platform other than Tekmatix (HighLevel / GHL accounts can be done for an extra $150 AUD service fee)

Pay in full or 3 monthly payments at checkout.

Which platforms can we build on?

  • Tekmatix: included in the price above. You'll need an active Tekmatix account with Stripe or PayPal connected.
  • HighLevel (GHL): yes, for an extra $150 AUD service fee. That covers the extra steps to access your external account and transfer the templates and snapshots across.
  • Any other platform: sorry, we can't build there. You can still use everything you learn in the workshop on any platform.

Work starts once your first payment clears and your onboarding form is in. You own everything that's built.

Questions, answered

When is it and how long does it run?

It's one single 2-hour workshop on Wednesday 25 November 2026, 10:00am to 12:00pm AEST (Brisbane time). It's live online, so you can join from anywhere in the world. Check your local time before the day.

What if I can't make it live?

No stress. It's recorded. If you buy the workshop on its own, you get the replay for 12 months. If you're a Legends Lab member, you get the replay and any future updates for as long as you stay a member.

How long do I get access to the replay?

Workshop-only buyers get 12 months of replay access from the date of the workshop. Legends Lab members get ongoing access to the replay, plus any updates I make to it, for as long as they're members.

I'm already in the Legends Lab. Do I need to buy this?

Nope. It's included in your membership. Keep an eye on your member emails and your Legends Lab calendar for the joining details.

I bought the original Concept to Course. Do I get this new AI version?

If you joined Concept to Course after 19 October 2025, yes. You get Concept to Course with AI free of charge as an alumni member, because you bought recently and the course has completely changed since then. It's gone from a 30-day program to one single 2-hour workshop, rebuilt around AI. Look out for your alumni access email. If you bought Concept to Course on or before 19 October 2025, you can get the new AI version by buying the workshop or by joining the Legends Lab, where it's included.

Why is joining the Lab cheaper than buying the workshop?

Because I'd much rather have you inside the Lab, where you get a new Mastermind workshop every month and keep building with me, than buy a one-off session. So I've made the Lab the obvious choice.

What software do I need? Do I have to use Tekmatix?

You can do all of this with any software. The demo software I use in the workshop is Tekmatix, because it's an all-in-one platform that does your course portal, sales pages, checkout, emails and student automations in one place. The AI prompts, skills and curriculum process work no matter which platform you host your course or membership on. The done-for-you add-on services are different: they're built on Tekmatix (or HighLevel for an extra $150 AUD fee).

Can you build my course portal or membership for me?

Yes, as an optional add-on service. The Tekmatix team can build your Course & Learning Portal ($1,997 AUD, or 3 monthly payments of $665.67) or your Membership ($2,497 AUD, or 3 monthly payments of $832.33). They build the tech, workflows and branded portal. You still create and upload your own content, and the workshop shows you how to do that fast.

Is the done-for-you build included in Concept to Course with AI?

No. The builds are add-on services, on top of the training, and are bought separately. The Concept to Course with AI workshop is also bought separately: buy it on its own for $297, or get it free by joining the Legends Lab.

Do Legends Lab members get the done-for-you build free?

No. Your membership includes the Concept to Course with AI training, but the done-for-you builds are paid services delivered by the Tekmatix team, so they're purchased separately.

Do I have to buy the build now, or can I add it later?

Whatever suits you. Add it at the same time as your ticket, or do the workshop first and come back to add the build once you know exactly what you want. Most people find it easier to do the workshop first, so they know how their course is structured before it's built.

Which platforms can you build on?

The done-for-you builds are done on Tekmatix. We can also build on HighLevel (GHL) for an extra $150 AUD service fee, which covers the extra steps to access your external account and transfer templates and snapshots. We can't build on any other platform. The workshop itself works with any software.

How do I pay for the add-on services?

Click the add-on button for the build you want and check out. You can pay in full or in 3 monthly payments. Work starts once your first payment clears and your onboarding form is in.

Do I have to use AI?

No. Every step works without it, and the interactive workbook walks you through each one. The prompts are there to make developing your programme and resources, on brand, much quicker and easier.

Which AI do I need?

Whichever you prefer. Claude, ChatGPT and GrokBot all work brilliantly, and so do most others. Every prompt is a skill or agent prompt. In Claude it becomes a loaded skill your system keeps forever, ready to use on demand or on a schedule. In GrokBot it becomes an agent that can run on autopilot. In ChatGPT or other AIs, you load it in and follow the steps.

What do you mean by "skills" and "agents"?

A normal prompt does one job, once. A skill or agent prompt teaches your AI how to do that job properly, every time. Load it once and your AI can keep using it for this course and every future course, coaching programme or membership you create. The builder skills (sales page creator, website builder, funnel builder and workflow builder) let your AI go and do the builds for you, wherever it's connected to your platform, plus any future edits.

Does it work for coaching programmes and memberships, not just courses?

Yes. In fact, deciding which one you should create is the very first step. We cover how to choose between a self-study course, a coaching programme, a membership or a mix, how to package it and how to price it. Then the process works for whichever you choose.

What's included with the workshop-only ticket?

The 2-hour live workshop, the replay (12 months access), the interactive workbook and your full course AI team of skill and agent prompts: the sales page creator, website and funnel builder, brand style guide, workbooks and interactive resources, curriculum outline, slide decks, course portal builder, workflow builder, the course billing and access manager agent, the course marketing agent, and more. The done-for-you build services are separate add-ons.

What makes this different from other course creation programmes?

It's taught by an actual postgraduate-qualified teacher trainer, educator and curriculum developer, and former Executive Director and Head of Campus of an Australian university. I've designed curriculum for universities, registered training organisations and large organisations, as well as everyday small businesses. You get a real learning design process, not just marketing tactics, plus the AI prompts to do it fast.

Wed 25 Nov 2026 / 10:00am AEST / Live online

Your course has waited long enough. Let's build it.

Join the Legends Lab and get Concept to Course with AI free, or grab the workshop on its own.

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Sarah Cordiner

Business and AI educator helping experts turn what they know into courses, memberships and businesses that scale.

Prices in Australian dollars. Third-party AI tools and platforms are subject to their own terms and pricing. This workshop is educational and no specific business or income results are guaranteed.

© 2026 Sarah Cordiner / MainTraining Pty Ltd