For Coaches, Consultants, Course Creators, Educators & Service Providers
Email Marketing Mastery: Build, Nurture & Sell...
And Walk Out With Your Next 90 Days of Email Marketing DONE
A 90-minute live online workshop where we don't just talk about email marketing... we actually build your plan together — using AI and automation to map, write and schedule your next three months of emails so they're ready to send.
Save My Seat for $149 AUDLegends Lab members attend FREE as part of your membership.
Email Marketing Mastery: Build, Nurture & Sell is a 90-minute live online workshop by multi-award-winning educator Sarah Cordiner, where business owners use AI and automation to plan, write and schedule their next 90 days of email marketing — including AI inbox setup, welcome sequences, lead reactivation, launch campaigns and nurture emails.
Be Honest... When Did You Last Email Your List?
If you just winced a little, you're in very good company.
Most of us know we should be emailing our audience regularly. We've heard email is one of the highest ROI marketing channels there is. And yet...
- We collect email addresses... and then never actually email them
- We send something once every few months (usually when we're launching), then feel awkward "only showing up to sell"
- We stare at a blank screen thinking "what on earth do I even say?"
- We worry about annoying people, so we say nothing at all
- We've got half-finished sequences sitting in our email platform gathering digital dust
It's Not That You're Bad at Email...
You've Just Never Been Given a System
Nobody taught us this stuff. We were told "build your list!" but never told what to actually SEND to that list, how often, or in what order.
So we improvise. We ghost our subscribers for months, then panic-send a promo, then feel gross about it, then go quiet again.
It doesn't have to be this way.
When you have a simple, repeatable email system... one that builds your list, nurtures real relationships AND makes offers without the ick... email stops being a guilt-ridden chore and becomes the most reliable sales asset in your business.
That's exactly what we're building together in this workshop.
Email Marketing Mastery:
Build, Nurture & Sell
A live, 90-minute, roll-your-sleeves-up online workshop where I'll walk you through my Build, Nurture, Sell Email System... the exact three-part approach I use across my own businesses to turn subscribers into long-term customers — now supercharged with AI and automation.
And because I'm an educator before I'm a marketer, this is not a webinar where you watch me talk for an hour and leave with nothing but notes. We will be DOING the work live — building real automations, running my done-for-you AI prompts, and setting up sequences on screen together. You leave with your next 90 days of email marketing planned, drafted and largely automated.
By the end of our 90 minutes together, you will know how to:
- Connect AI (Claude or ChatGPT) to your inbox to sort, archive and draft replies in your own voice — automatically
- Run my "God prompts" that teach AI your tone, then have it write your emails so they never sound like a robot
- Set up the one mailing-list segment every business needs so you only ever email the right (opted-in) people
- Build a welcome sequence that greets every new subscriber and turns strangers into warm fans while you sleep
- Reactivate cold leads with personalised AI-written emails that reference exactly what each person downloaded
- Schedule a full launch/offer campaign and map your next 90 days of emails into one simple calendar
Why Bother With Email When Social Media Exists?
Because your email list is the only audience you actually OWN.
Social media algorithms decide who sees your posts... your emails land directly in front of your people.
Email consistently delivers among the highest returns of any marketing channel when done properly.
Your subscribers already raised their hand and said "yes, I want to hear from you"... they are your warmest audience.
One well-written email sequence keeps working for you for years... write it once, benefit forever.
Social media rents you an audience. Email gives you the keys. 🔑
And when you combine consistent emails with simple systems and automation? That's when marketing stops eating your week and starts running quietly in the background while you do the work you love.
Here's Exactly What We'll Do Together
AI INBOX SETUP (your unfair advantage)
Connect Claude or ChatGPT to your inbox to reach "inbox zero", auto-archive with smart rules, and have AI learn your voice from your sent items — then draft your replies for you on a schedule you control. This is the tech piece, made simple.
BUILD
Grow your list with the right people using two-field opt-in forms, import every contact you already own, and set up the one critical "mailing list" segment (with correct DND settings) so you only ever mass-email people who opted in. Plus email verification for clean deliverability.
NURTURE
Build your master email template (with the selling PS that runs on every email), why plain beats "pretty" for the inbox, and the lead-magnet and welcome sequences every business needs — refreshed in minutes with my welcome-sequence AI prompt and wired into your CRM automation.
SELL
Reactivate cold leads with personalised AI-written emails, plan your promo calendar, schedule countdown campaigns (30/21/10/5 days to go) to your mailing list, sell hard in the final 72 hours, and set the "nine-word" 90-day activation email that re-engages your list on autopilot.
YOUR 90-DAY PLAN (the "DONE" bit!)
We map your next 90 days of emails into one simple calendar, live in the session, using the frameworks and prompts I hand you... so you walk out with a plan you can start using the very next morning.
I'll demonstrate inside Tekmatix, my all-in-one business platform, and inside Claude & ChatGPT... but everything we cover applies to whichever email platform and AI you use. The system is the system!
Who This Workshop Is For (And Who It's Not For)
✅ This Workshop Is For You If...
- You're a coach, consultant, course creator, educator, expert or service provider with something valuable to share
- You have an email list you've been neglecting (or you're just starting one and want to do it right from day one)
- You'd rather build long-term relationships than chase one-off sales
- You're a doer... you want to leave with work DONE, not just more theory
- You want to use AI and automation to do the heavy lifting (without sounding like a robot)
- You want a sustainable marketing rhythm you can actually maintain, not another "hack"
🚫 This Is NOT For You If...
- You're looking for get-rich-quick tricks or spammy mass-email tactics
- You have no intention of implementing... this is a working session, and we will be working!
- You want someone to promise overnight results (email marketing compounds over time, and I'll never pretend otherwise)
Hi, I'm Sarah Cordiner!
I'm a postgraduate-qualified educator with over 20 years of teaching experience, CEO of Tekmatix (winner of Best CRM and Course Creation Platform), founder of the Legends Lab business membership, and a multi-award-winning entrepreneur... including Female Entrepreneur of the Year.
But more importantly for you: email marketing is one of the engines that built my businesses. Every course launch, every membership, every workshop (including this one!) is powered by the exact Build, Nurture, Sell system I'm teaching you in this session.
I've helped tens of thousands of business owners around the world simplify their tech, systemise their marketing and grow sustainable businesses... and I teach the way a teacher teaches: step by step, in plain English, with you doing the work alongside me.
Imagine This...
It's Monday morning, three weeks from now.
Your welcome sequence is quietly greeting every new subscriber and turning strangers into fans... while you sleep.
You know exactly what email is going out this week, because it's already in your 90-day plan. No blank screen. No guilt. No "I really should email my list" hanging over your head.
Your subscribers reply to your emails. They thank you for them! And when you make an offer, it lands with people who already know, like and trust you... because you've been showing up consistently.
That's not a fantasy. That's just what happens when you swap random acts of email for a simple system.
I'm In! Save My Seat for $149Everything You Need to Know
- Format: Live online workshop (attend from anywhere in the world)
- Duration: 90 minutes of hands-on, work-along training
- Date & time: Wednesday 22nd July 2026, 10:00 AM – 11:30 AM Brisbane Time (AEST)
- Slide deck + AI prompts: The full slide deck with every done-with-you prompt (inbox audit, email-reply skill, welcome sequence, lead reactivation, launch campaigns & the 90-day activation email)
- Replay: Yes! Every registrant receives the recording, so you can rewatch and keep building
- Legends Lab members: FREE... this workshop is included in your membership
Already a Legends Lab member? Your seat is free... register inside the Lab.
Not a member yet? Join the Legends Lab for $149 AUD/month and get this workshop, plus every other live workshop, included.
Frequently Asked Questions
Is this workshop live or pre-recorded?
It's 100% live and interactive. You'll be working alongside me in real time, and you can ask questions as we go.
Will there be a replay?
Yes! Everyone who registers receives the full recording, so you can attend live, rewatch later, or both.
What if I don't have an email list yet?
Perfect timing, actually! You'll set up your email marketing the right way from day one, instead of untangling bad habits later. The BUILD section of the workshop is made for you.
Do I need Tekmatix to benefit from this?
Not at all. I'll demonstrate inside Tekmatix because it's what I use, but the Build, Nurture, Sell system works on any email platform. The strategy and the 90-day plan are completely platform-agnostic.
Which AI do I need — Claude or ChatGPT?
Either works. I'll show the prompts and skills inside Claude (Cowork) and ChatGPT (Work), and the exact same prompts run in both. A free plan is enough to get started, though a paid plan gives you more room to run the bigger audits.
Do I need to be "techy" to do the AI and automation parts?
No. I teach the way a teacher teaches — step by step, in plain English. You'll copy and paste my done-with-you prompts, and if you ever get stuck you can rewatch the replay or book a Tekspert to set it up with you.
How is this "done" in 90 minutes?
We work as we go. You'll map your 90-day email calendar live in the session using the frameworks I give you, and draft your key emails with my structures (and AI shortcuts). You leave with a working plan, not a to-do list.
Is there a refund policy?
As with all my live workshops, there are no refunds... but you do get the replay for keeps, so nothing is lost if life gets in the way on the day.
I'm a Legends Lab member. How do I register?
Your seat is included free in your membership! Register via the workshop listing inside the Lab, or use your member registration link in this week's Lab email.
Your List Is Waiting to Hear From You
Every person on your email list joined because something you offered mattered to them.
They're not annoyed by your emails. They're waiting for them.
In 90 minutes, we can replace the guilt, the guesswork and the ghosting with a simple system and a 90-day plan that's actually DONE.
Your business deserves a marketing channel you own. Your audience deserves to hear from you. And you deserve to never stare at a blank email screen again!
See you in the workshop!
Sarah x
P.S. This is a working session, not a listening session. Bring your laptop, bring your business, and leave with 90 days of email marketing mapped and drafted. The replay is yours forever, so even if the live time doesn't suit, register anyway and build along with the recording.
P.P.S. If you love workshops like this, the Legends Lab includes every live workshop I run, plus coaching, courses and community for $149 AUD/month. This one workshop alone covers your first month.
Life-changing training, with an experienced 7-figure business coach
Why Not? This Could Just Be The Tipping Point You've Been Waiting For!
Don't let the opportunity of the biggest sales season of the year pass you by.
In joining this workshop, at the very least you will learn new skills for life.
At best - it could be your biggest ever sales period of your businesses EXISTENCE.
ABOUT SARAH CORDINER
Through her internationally acclaimed courses, Legends Lab community and best-selling books, Sarah specialises in helping experts and business owners turn their passions, knowledge and skills into a profitable business, online courses digital products, master tech and become stand-out leaders in their field of expertise..... USING TECH, AI AND AUTOMATION
Female Entrepreneur of the Year 2023 - Titan
Best Female Entrepreneur in Australia, Asia and New Zealand 2023 - Stevies
Over 20+ top industry awards
Postgraduate qualified in Education - PGCE and BA Hons (Ed)
Qualified Teacher Trainer and & Leadership Trainer
CEO of Tekmatix (Ed-tech and SaaS company which accrued a market valuation of $15 million in its first year of operation)
Over 15 years running an international education, curriculum design and ed-tech services company
15 times published author and 5 times international number 1 best-selling author in the topics of education, training, course creation and building successful education-based business
Sarah has over 280,000 student enrollments in her courses and training in 181 countries
'Top 50 Must-Follow Female Entrepreneur for 2017' - Huffington Post
Course Creation Coach, L&D Consultant & Corporate Trainer
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