What you will learn from experienced corporate Executive and Corporate Trainer, Sarah Cordiner in this session:

🏆The PR Mindset: Understand the importance of public relations and why it's a game-changer for every business, big or small.

🏆Identifying Your PR Gold: Learn to spotlight the unique aspects of your business and story that media outlets and award bodies will love.

🏆Crafting Your Pitch: Master the art of crafting compelling pitches that grab the attention of journalists, publications and award judges.

🏆Navigating the PR Landscape: An overview of the world of PR, from local newspapers to global news giants, and finding the right fit for your business.

🏆Building Relationships: Strategies for fostering genuine relationships with journalists and industry influencers, and why it’s key to long-term PR success.

🏆Award Pursuit: How to identify, apply for, and win industry awards that boost your credibility and set you apart; as well as how to organise and automate your annual awards strategy.

🏆Using AI to help your PR and awards startegy

🏆Leveraging PR Wins: Discover how to maximize the benefits of your PR coverage and awards for long-term brand credibility and growth; plus things to do immediately after winning an award.

🏆DIY vs. Hiring: Evaluating when to take on PR efforts yourself and when it's time to hire professionals or agencies.